Heineken USA appoints Maggie Timoney as first female CEO

USA – Heineken USA has appointed Maggie Timoney, former Heineken Ireland CEO as its new CEO, the first woman to serve as chief executive at the Dutch brewing company Heineken International effective 1 September 2018.

She succeeds Ronald den Elzen who took over the position in 2015 and will be returning at Heineken N.V headquarters in Netherlands for a global role.

Timoney brings her five years’ experience from Heineken Ireland where she is reported to have played a significant role in volume growth, revenue, profit and market share targets while accomplishing year over year increases on employee engagement.

After joining the Heineken family in 1998 in a national sales planning role for Heineken USA, she held a series of sales, strategic planning and distribution roles in the Netherlands before being named the managing director of HEINEKEN Canada in 2006.

In 2010, she returned to Heineken USA as SVP of Human Resources and a member of the management team.

“Maggie is a competitive and energetic leader who is known for inspiring teams, operationalizing plans and mobilizing organizations to deliver business results,” said Marc Busain, Heineken Americas Region President.

“She understands the challenges and opportunities that exist within the U.S. market and she has the right mix of strategic vision, people leadership and grit to ignite future growth for Heineken USA.”

Before Heineken, she worked in sales for E&J Gallo and as an Anheuser-Busch Wholesaler in The Bronx.

According to sources highlighted by AdWeek, Heineken, the second largest beer company in the world, is currently reviewing its global media planning and buying business.

The company manufactures Amstel, Dos Equis, and a variety of cider beverages among other beer brands.

In a memo to business partners, den Elzen praised Heineken distributors for laying the groundwork for a positive trend change in the business and described his decision to step away from the U.S. business as a personal choice.

“It’s been a great privilege and wonderful professional and personal experience; however, the goodbyes are always the most challenging,” he wrote.

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