UK – Danone’s Cow & Gate brand has announced that it will release 15 new infant nutrition products in the UK, and will refresh the packaging of its entire product range.
According to FoodBev, Cow & Gate has released new butternut squash, salmon & courgette and courgette & hake rice jars, and the brand claims the salmon flavour is the first fish recipe suitable for ‘stage one weaning’ available on the market.
Six new yogurt pouch flavours have also been released: Mango & spelt, papaya & wholegrain rice, strawberry quinoa – all made with Greek-style yogurt – as well as apple & pineapple with oats, apple & apricot with millet and apple & strawberry with spelt.
Meanwhile, new cereals have been created for babies up to one-year-old: multigrain porridge with oats & barley, multigrain porridge with buckwheat, orchard fruit multigrain porridge with millet and banana semolina porridge, all of which provide a source of vitamin D and iron for infants.
For babies over a year old, the brand has also created three new meal trays which are based on more mature dishes to provide diverse flavours, such as paella with veggies, chicken & fish; vegetables, chicken and mango curry and tomato, sweet pepper sauce & turkey meals.
To accompany the release of the new products, the brand has also redesigned its packaging which focuses on the ingredients present in the meals and uses green elements to create a more natural feel.
“We’re guided by an inspiring purpose and we believe that little ones are happiest when they are free to develop at their own pace.
To bring our purpose to life we go further than only providing products.
Our care goes beyond; it’s instinctive to all we do. We take pride in our heritage and the inspiration that provides every day,” said Sandra Eglau, head of consumer marketing – Cow & Gate.
“We offer practical, down to earth expertise and support that we believe could make a difference in parents’ and babies’ lives.
Our new packaging is grounded in this belief.
This has inspired the new visual identity and communications for the brand. Introducing on top of that also a variety of new recipes can broaden little ones’ taste buds and help parents make the most of the early years and meal times together.”
The new products will be available nationwide from UK retailers from mid-June 2018.
“We’re proud and extremely excited with the launch, it’s been an incredible journey and one we can now share with our consumers and retailers.
We’re confident that the new range will give retailers a standout and premium shelf display and unique point of sale with our huge recipe range.”