EUROPE – Mondelēz International, an American multinational confectionery, food, and beverage company, has announced it has invested US$200 million since 2014 in its Opava biscuit manufacturing facility, Europe.
According to the company, the investment builds on Opava’s proud heritage of more than a century as a biscuit-making center and supports the company’s global growth strategy to create a best-in-class integrated supply chain and to deliver consumer-inspired quality and innovation that meet changing consumer preferences.
“The investment in our Opava plant is a great example of our global effort to build a world-class supply chain that reduces complexity and increases flexibility while being cost-conscious,” said Daniel Myers, Executive Vice President, Integrated Supply Chain.
“We’re focused on winning with our consumers and customers, and we’re becoming a more nimble organization as we simplify and modernize our operations and production capacity for today and the future.
By undertaking these changes, we’re making our company more efficient, creating the fuel we need to invest in our brands and our people – our most important assets – and deliver sustainable, profitable growth for our shareholders.”
The facility employs nearly 1,000 people and produces Power Brands like Oreo, belVita, Milka and Cadbury, for the European market.
“Our growth story in Europe continues thanks to the investments we have made in Opava, one of the most modern factories in our network and a leading producer of biscuits for our European markets,” said Hubert Weber, EVP and President, Mondelēz Europe.
Weber noted that several of the company’s biscuit brands, including Oreo, Milka, Cadbury, TUC and Chips Ahoy!, grew revenue double digits in Europe last year.
“The five state-of-the-art manufacturing Lines of the Future installed here have enabled us to improve the speed, efficiency, effectiveness and quality of our biscuit production, while improving competitiveness in the European market.
The modern production lines enable us to meet growing demand from European consumers for our Power Brands, while other factories in our network continue to produce the local and regional heritage brands that consumers have loved for generations.
In all cases, we apply the same high standards for quality and taste, as well as ensuring we reduce our impact on the environment.”
The new facility also aligns with Mondelēz International’s Impact for Growth strategy to increase its positive impact on people and the planet.
The commitment extends to key ingredients, which are also sustainably sourced. Oreo cookies produced at Opava are part of the company’s global Cocoa Life commitment that focuses on sustainable cultivation of cocoa.
The wheat used in biscuits produced there is increasingly sourced through the Harmony program that promotes biodiversity and good environmental practices in wheat production in Europe.
By 2022, 100% of the company’s European wheat needs will be covered by the Harmony program.
Through these signature sustainable agriculture programs, the company ensures that the raw materials used are of the highest quality and grown in thriving farm communities.
The Opava plant joins other Mondelēz International Sites of the Future that have opened or been upgraded over the last few years, including sites in Sri City, India; Salinas, Mexico; Bournville, United Kingdom; and, most recently, the new manufacturing facility that opened in Bahrain in April.