USA – Del Monte Foods, the American food production and distribution company has announced an agreement with AgroFresh Solutions to give the former direct access to a technology that enhances extended shelf life and quality of bananas.
The deal brings Del Monte, one of the world’s leading banana distributors, AgroFresh’s RipeLock quality system to more retailers and consumers across North America.
RipeLock works with the banana’s natural ripening process, using a two-part system to control respiration during transport, ripening and distribution, reducing weight loss and improving the appearance and taste profile of the bananas.
“Our demonstrated success in revolutionizing the apple industry has provided more people with healthy produce year round and helps to reduce food waste,” said Jordi Ferre, AgroFresh CEO.
“Our latest solution for bananas promises to do the same while underscoring our overall commitment to enhancing fruit quality for both our customers and consumers alike.
Partnering with a trusted company such as Del Monte is a privilege and we look forward to working together to deliver the highest quality bananas.”
Past research indicates that bananas are the number one planned produce purchase as well as the top supermarket impulse buy and displaying the preferred color bananas turns shoppers into buyers.
A study carried out by NPD Group showed that nearly 50% of consumers prefer to buy bananas that are more yellow than green.
With RipeLock, Del Monte Fresh Produce will be able to consistently display high-quality bananas, keeping them bright yellow and fresh longer, resulting in higher sales.
“Del Monte has always been committed to delivering fresh, premium quality bananas to our customers throughout North America.
Now, with the collaboration with AgroFresh, we will have even more tools to support our customers and further improve their banana program,” said Emanuel Lazopoulos, senior vice president of North America sales, marketing and product management at Del Monte.
According to the release, the company has successfully worked to improve the shelf life of apples.
The collaboration between AgroFresh and Del Monte supports both organizations in their commitment to explore and develop technologies to extend freshness and enhance quality of produce.
AgroFresh global director of retail solutions Narciso Vivot added: “RipeLock technology has proven to deliver better quality ripe bananas that stay fresh longer. While we will continue our independent efforts to expand RipeLock’s presence, we’re proud of this opportunity to partner with Del Monte to give more consumers the fresh and tasty yellow bananas they demand.”