EUROPE – Intersnack Group subsidiary KP Snacks, a British producer of branded and own-label maize, potato and nut-based snacks, has bought Popchips Ltd, which owns and operates the Popchips brand in Europe.
Popchips Ltd is a subsidiary of parent company Popchips Inc, a brand of processed potato and corn products, which will continue to own and operate the brand in North America and other international markets.
“Popchips is a fantastic addition to the KP business and, coming hot on the heels of our recent Tyrrells acquisition, we believe it significantly strengthens our permissible and better for you propositions, enabling us to offer customers and consumers snacks for every occasion,” said KP Snacks CEO Mark Thorpe, speaking of the Popchips move.
“Will Bowler (managing director of Popchips Europe) and the Popchips team have done a great job growing the brand and its distribution over the last few years.”
The deal follows on from KP’s acquisition two months ago of Tyrells from The Hershey Company.
The Intersnack Group had announced that it had reached agreement for its KP Snacks business to acquire Tyrrells, Inc. and its global portfolio of better-for-you, premium snack brands from The Hershey Company and its subsidiaries for an undisclosed sum.
The purchase included the Aroma Snacks business in Germany and Yarra Valley Snack Foods in Australia.
“We are really excited to be joining the KP Snacks portfolio and the Intersnack Group.
With their deep expertise and support, KP Snacks will help us build on our strong momentum as we expand the Popchips brand further in the UK and throughout Europe.
We believe this will be a fantastic step forward for the brand and will benefit both our snackers and customers alike,” Will Bowler added.
Popchips co-founder Keith Belling said: “The rapid growth and success of the Popchips brand in the UK, which we launched in 2012, has been nothing short of phenomenal.
That success has created a unique opportunity for us to enter in this transaction with Intersnack Group, who will continue to elevate the brand to benefit snackers across Europe, as well as enable us to focus on Popchips’ momentum in North America as well as opportunities in other international markets.”