UK – Mondelez, an American multinational confectionery, food and beverage company, has launched new Cadbury Dairy Milk will be available in a new bar with 30% less sugar, offering consumers greater choice and helping them to manage their sugar intake.
According to company, the new bar marks the most significant innovation in the brand’s history, and underscores Mondelēz International’s ongoing commitment to play its role in tackling obesity, including childhood obesity, in the UK.
For almost two years, a team of scientists, nutritionists and chocolatiers at Mondelēz’s research and development facilities have been working to find a way to achieve the Cadbury Dairy Milk taste whilst delivering 30% less sugar with no artificial sweeteners, colours or preservatives and no increase in calories.
The team has successfully replaced the physical functionality of the sugar in solid chocolate in a way that not only preserves the structure of chocolate but also stays true to the unique texture and taste profile of Cadbury Dairy Milk.
This new Cadbury Dairy Milk variant is just one of a number of lower sugar innovations planned for the UK market over the next two years as part of Mondelēz International’s strategy to increase well-being choices across its portfolio.
These include; Cadbury Boost+ Protein, which will contain 12g of protein per bar and 32% less sugar than the standard Boost bar, ‘30% less sugar’ variants of Maynards Bassetts hero products,Wine Gums and Jelly Babies, and a ‘40% less sugar’ line extension on BelVita.
“Our brands have been around for hundreds of years.
They are a part of British culture and heritage and play a special role in people’s lives as treats to be enjoyed during a moment of indulgence,” said Glenn Caton, President, Northern Europe, Mondelēz International.
“We are working hard to remind people of this; to help them make informed choices by providing clear nutritional information and labelling, as well providing more choice by expanding our portion control offerings and improving the nutritional profile of our brands.
We believe this strategy is working, with people for example eating less chocolate today than five years ago.”
Mondelēz International is also supporting Be treatwise, which was recently re-launched as an initiative with other leading confectionery companies to remind people that confectionery is a treat, designed to be enjoyed as part of a balanced diet and active lifestyle.
This supports the company’s global approach to empower people with practical tips and tools on how to snack more mindfully and in moderation.
The company will be extending the Be treatwise logo onto all its Cadbury chocolate products and its entire Maynards Bassetts range in 2019.
Be treatwise reinforces the company’s long-standing commitment to offering clear, nutritional information and education, particularly around calories, to help consumer make informed decisions.
Mondelēz International was a pioneer of the GDA labelling scheme and has provided UK consumers with front of the pack nutritional information since 2006.