NIGERIA – Nigeria’s fast-moving consumer goods company, Chi Ltd’s juice brand Chivita has clinched the Outstanding Juice Brand of the Year award at the Marketing Edge awards held in Lagos, reported the Vanguard.
Chivita was awarded based on constant innovations it has had over the years with a focus on new trends, health and consumer expectations in line with fruit juices.
The juice brand focuses on health and wellness, and recently it partnered with the Sugar and Cholesterol Control Foundation (SACCOF) to create awareness on health benefits of its 100% fruit juice.
The partnership also aimed at promoting research into sugar consumption and control.
“In line with best practices, we would continue to sustain the confidence consumers have invested in Chivita as the preferred fruit juice brand for health, nutrition and refreshment, by ensuring the highest standards of product quality, and consumer benefits,” said Managing Director of Chi Limited, Mr. Deepanjan Roy at the award ceremony.
“The recognition for Chivita is seen as another milestone for a brand that has continually grown its mind share by effective communication campaigns, innovation, and consumer satisfaction.”
Organisers of the awards said the selection based on a review and assessment of the patriotic contributions of the brand to the growth, development and continuing evolution of the juice segment of the Nigerian FMCG industry.
Chivita 100% is a 100% fruit juice recommended for its nutritional benefits and production that is accompanied with strict adherence to highest food safety standards.
With such innovative offerings on its portfolio, the company is looking to support efforts by nutritionists and dieticians to promote health and wellness trends among consumers.