USA – Nestlé Waters North America (NWNA) has announced that Yumi Clevenger-Lee has been named Vice President and Chief Marketing Officer, effective August 1, 2018.
According to the company, Clevenger-Lee replaces Antonio Sciuto who has made the decision to leave NWNA to consider opportunities both within and outside of Nestlé.
Clevenger-Lee is a seasoned and visionary marketer with a history of taking a consumer-centric approach toward developing products and campaigns.
Her experience includes product innovation, reinventing brands through purpose, developing engaging campaigns and creating new communication and business models.
Most recently marketing director, Latin America region, for Cereal Partners Worldwide (CPW), Clevenger-Lee will oversee NWNA’s marketing operations in the United States.
She will serve as a member of the NWNA Executive Team and will report to President and Chief Executive Officer, Fernando Mercé.
CPW is a joint venture between General Mills and Nestlé to manufacture and market cereal globally in more than 120 markets.
At CPW, Clevenger-Lee was responsible for all marketing activities across 14 countries including guiding brand building communication strategies, creating category and portfolio strengthening initiatives to drive trust with consumers, and delivering a significant increase in volume from innovation and renovation for growth.
While marketing director, she and her team launched an assortment of 14 new products across 12 markets, and stabilized market share considerably, following three consecutive years of decline.
Clevenger-Lee began working with Nestlé in 2013, leading the CPW global innovation team based in Vevey, Switzerland.
In that role, she helped develop high impact marketing and advertising campaigns to support multiple new product launches.
Previously, Clevenger-Lee held a number of marketing positions at General Mills.
She earned a Master’s degree in Business Administration from The Kellogg School of Management at Northwestern University and a Bachelor of Science and Bachelor of Arts in Business and International Studies from the University of Missouri-Columbia.
“I am delighted that Yumi will be joining the NWNA team,” said Fernando Mercé, President and Chief Executive Officer, Nestlé Waters North America.
“I am confident that her passion for consumers and proven track record of putting them at the heart of new product and campaign development will help us to further our leadership position in the bottled water industry.”
“This is an exciting time for the bottled water industry as consumer demand for healthy products is stronger than ever,” said Yumi Clevenger-Lee.
“I’m looking forward to driving the growth of NWNA’s strong legacy brands that consumers know and love, as well as identifying untapped areas of innovation to bring exciting new products to our portfolio.”
While at NWNA, Antonio has led the digital transformation of our company, step-changing our online performance and revamping our brands, including the successful relaunch of the Regional Brands Sparkling line which resulted in market share gains.
“We thank Antonio for his dedicated service and contribution to our business – and to Nestlé more broadly.
We wish him all the best on this next chapter of his career,” said Mercé.