Diageo adds new black raspberry Ciroc to vodka portfolio

UK – Diageo, a British multinational alcoholic beverages company, has revealed an extension of its “ultra-premium” Cîroc vodka portfolio with the limited-edition black raspberry variant.

According to FoodBev, Cîroc black raspberry infuses five times distilled vodka with “the delicate natural flavours of fresh, crushed black raspberry essence to create a distinct smooth finish”.

“We’re incredibly excited to be launching Cîroc black raspberry. Cîroc is a brand rooted in style and celebration, and the latest variant really adds vibrancy to cocktails both out in bars and restaurants or in the home this winter, just in time for the celebratory season,” said Rich Larkin, head of Diageo Reserve GB.

“It’s a great time for premium vodka which remains in growth by both volume and value, up 10.5% and 9.4% respectively, with Cîroc driving this, up 14.4% by volume and 24.6% by value.

This is the first time we have launched a winter expression for Cîroc, so we’re looking forward to getting it out there for consumers and bartenders to experiment and of course, celebrate with in the run up to Christmas and New Year.”

Presented in a black and gold bottle, the new expression is available from November priced at US$45 and with an ABV of 37.5%.

This comes months after the company expanded its portfolio with a new Tanqueray gin made from Seville oranges, launched in the UK.

The new flavor was developed to pay homage to Tanqueray’s roots, when founder Charles Tanqueray used the citrus fruit in his original 1830s recipes.

The gin, made with Seville oranges, has an ABV of 41.3% and will be available as of April in both the on-trade and off-trade.

According to Diageo, the gin has a sweet and tangy profile with tangerine notes and hints of juniper and coriander, which makes for the perfect summer twist on classic serves.

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