USA – Kellogg’s, an American multinational food-manufacturing company, to re-start shipment of Kellogg’s Honey Smacks cereals after the previous Salmonella scrae that led to the recall of the snacks from retail shops.
According to the company, the cereals begin rolling back on to U.S. shelves next month in limited quantities, with a simpler, updated recipe, while still delivering deliciously sweetened, honey-flavored puffed wheat cereal.
In June this year, Kellogg company had voluntarily recalled an estimated 1.3-million cases of its Honey Smacks cereal in the US over potential of having been contaminated with Salmonella.
According to a statement on their website, the US Food and Drug Administration (FDA) had said that Kellogg had launched an investigation with the third-party manufacturer who produces Honey Smacks immediately after being contacted by FDA and Centers for Disease Control (CDC) regarding reported illnesses.
“Since its introduction in 1953, Honey Smacks has been a favorite staple in families’ pantries,” said Chris Stolsky, Associate Director of Marketing for Honey Smacks.
“It has a deliciously sweet flavor you can look forward to every morning and we’re excited to relaunch the beloved cereal to our loyal fans this fall.”
Honey Smacks cereal production was moved for this relaunch to a trusted and tested Kellogg-owned facility that has been reliably producing the cereal for decades.
Available nationwide with a suggested retail price between US$2.99 and US$3.99, look out for the return of this fan-favorite cereal, clearly labeled with “New Recipe” in the top left corner on front of the box.