Kellogg’s launches new range of Cheez-It and Rice Krispies snacks in the US

USA – The Kellogg Company has introduced a new range of snacks, Cheez-It Snap’d, Pringles Wavy and Rice Krispies Treats Snap Crackle Poppers, expanding its snacks product line in the US.

The new range of snack innovations are said to be delicious, differentiated by flavour and texture.

Cheez-It Snap’dare thin,crispy and munchable snacks made with real cheese inside and out for big cheese flavor.

They are available in four flavours that are: Double Cheese, Cheddar Sour Cream& Onion, White Cheddar & Bacon and Jalapeño Jack.

Pringles Wavy boasts a thick wavy texture to deliver a bold crunch and big flavor in every bite, with complex flavours including Fire Roasted Jalapeño, Classic Salted,Sweet & Tangy BBQ, and Applewood Smoked Cheddar.

Rice Krispies Treats Snap Crackle Poppers are ooey, chewy, bite-sized Rice Krispies Treats coated in a smooth, silky topping, found in different flavours Chocolatey,Vanilla Crème, and Cookies ‘n’ Crème.

“Snacking culture continues to evolve and is an industry ripe with innovation and momentum,” said Yuvraj Arora, senior vice president of marketing for Kellogg’s U.S. Snacks division.

“We’re committed to meeting hungry consumers’ demands and delivering new experiences with our snacks. Each of these snacks are munchable, flavourful, shareable, and perfect for everything from family game night to a relaxing evening of streaming your favorite TV show.” 

The new offerings will be available in stores in January 2019.

The US food company unveiled a new breakfast cereals line with new Strawberry Krispies, an addition to its Rice Krispies, a classic, delicious, Snap, Crackle and Pop brand that claims to be a vital source of vitamin D.

It recently indicated plans to adopt colour coding (traffic light labels) on its cereals packaging in the UK from early next year in a commitment to help customers make healthier food choices.

Kellogg is a leading multinational food-manufacturing company, producing cereal and convenience foods, including cookies, crackers, and toaster pastries.

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