NIGERIA – Chi Limited, a major producer of juice brands in Nigeria, has launched ‘Frooty Happy Hour by Chivita’ which the company says is produced to deliver natural fruity refreshment at an affordable price point.
The new product comes into the market following the success of its major brand Happy Hour by Chivita fruit drink.
Deepanjan Roy, Managing Director of Chi Limited, said that Frooty Happy Hour by Chivita was introduced to tap into and strengthen a market demand for more affordable options of great tasting, refreshing and healthy fruit drinks.
“Frooty Happy Hour by Chivita is an invitation to consumers to experience a refreshing fruit drink but importantly do so at a price point of N25, which is more affordable to meet a growing demand and offer consumers added value for healthy refreshment” he said
Frooty Happy Hour by Chivita is found in the market in 100ml packs in three flavours Orange, Pineapple and Red Berries retailing at N25, which Roy says makes it the most affordable quality juice product in the market.
“It is a healthy beverage alternative to carbonated drink as it offers more in natural fruity benefits as well as provides high quality refreshment for your body and mind.
Frooty Happy Hour by Chivita also increases its appeal and creates a connection with three exciting variants of Orange, Pineapple and Red Berries.
Its affordable 100ml handy pack size offers shots of refreshment which resonates with an upwardly mobile youthful consumer segment desirous of rejuvenating satisfaction anytime and anywhere,” he added
Roy noted that the brand’s tagline of ‘a shot of refreshment’ highlights a consistent and memorable brand message that communicates its promise of unrivalled refreshment.
“At its core is a promise to deliver a shot of affordable fruity refreshing goodness with each consumer experience.
As we strive for a healthier lifestyle, fun and exciting activities will become an essential option.
So, whether with friends on an evening of fun or hanging out at a picnic, Frooty Happy Hour by Chivita comes in handy because it is about fun, excitement and smart choices,” said the managing director.
Frooty Happy Hour by Chivita’s 100ml pack size is currently available in Road Kiosk, Chi Shoppe, departmental stores and neighbourhood shops across Nigeria and retail at the cost of N25.
Chi Limited product portfolio includes a wide range of snacks, juice and milk products under the brands Chi Exotic, Chivita Premium, Chi IceTea, Chi Milk, Hollandia UHT Milk, Hollandia Yoghurt, Chi Super Bite and Beefie Beef Roll among others.