ARGENTINA – The French multinational food corporative, Danone has partnered flexible packaging company, Amcor to develop attractive PET packaging jar for its new all-natural spoonable yogurt, La Serenísima sold in Argentina.
The transparent packaging, made of made of polyethylene terephthalate (PET) has a wide-mouth opening and an aluminum-PET-aluminum closure with a 65mm over cap in clear polypropylene (PP).
The 200ml jar targets the health-conscious consumers with premium-looking packaging that is durable and increasingly sustainable.
As need for sustainable packaging rises, the transparent packaging promotes innovation part of the process and addresses consumer desire to see products before they buy.
We have developed La Serenísima Original, a product inspired by the first yogurt made by La Serenísima 55 years ago, which revolutionized the category in 1963Maximiliano Sassone, R&I Director for Danone Argentina
We carefully select the ingredients, including milk from Argentine family farms, and pay respect to every step of the original process, creating a 100% natural product without preservatives, so that our consumers can connect to their memories of the original product
According to Martin Darmandrail, new business development director for Amcor in Argentina, Amcor optimized the two-step reheat process to produce the wide-mouth jars using a Matrix blow-molding machine, an industry first for high-volume yogurt containers.
The new PET jar is built with the 100% natural positioning of Danone’s La Serenísima yogurt with featured engraving, a finely finished base, and a body-wrapped label.
The jar includes a 55-mm finish with aluminum-PET-aluminum-foil barrier seal and an ultraviolet blocker to keep the contents protected.
Last year, Amcor pledged to make all its packaging recyclable or reusable by 2025.
Danone has launched La Serenísima Original-brand yogurt in six flavours, that is natural, natural sweetened, strawberry, blackberry, lemon and ginger, and sweet squash) in Argentina.
The company has installed a Stork filling line and plans production rates of 40 to 50 million units per year.
It plans to extend commercialization of the product to the rest of Latin America in the future.