NIGERIA – Viju Industries Nigeria Limited, a leading producer of milk flavored drinks, has unveiled two new flavours, an addition to its fruit-flavored milk drinks – Viju Malt & Milk drink and Viju Baked Yogurt drink, reports Beverage Industry News.
Assistant Chairman, Viju Industries, Tom Hu, said this was part of its commitment towards providing high-quality products to the Nigerian market.
Tom Hu, said that this is part of the company’s commitment of rebounding into the Nigerian market with richer products of better quality and service.
Viju is one of the pioneers of the fruit-flavoured fruit drinks concept in the Nigerian market and has experienced strong growth in the segment.
Tom said the unveiling of the new flavours is as a result of nearly a year of continued research adding that the products offer quality and excellent taste with good nutritional value,
Hu added that Viju milk has made the necessary innovation on the basis of the original formula with the modern technologies, which has brought the nutritious and delicious beverage to West Africa.
Okafor Ifeoma Tracy, the Quality Control and Regulatory Manager, said that the company is seeking to strength and expand its business with consumers.
Just like our other products, this one is special because they have all the nutrients.
Due to the demand we have been getting from our loyal customers, we decided to go a top notch to produce a fusion of malt and milk, which is full of vitality and all the rich goodness of malt, and milk in it.OKAFOR IFEOMA TRACY, THE QUALITY CONTROL AND REGULATORY MANAGER
Tracy explained that Viju Malt & Milk has additional health benefits as it contains vitamin A- which is essential for healthy eyes- and calcium for strong teeth, bones and good skeletal structure.
The product also contains protein which is an essential nutrient that helps the body to build and repair worn out tissues cells and muscles.
“The product will end the era of mixing malt and milk, apart from the fact that it has the malt extract, it has two vital nutrients like Vitamin A and B”
She aslo pointed out that Viju Baked Yoghurt, has its uniqueness of being the first of its kind in the Nigerian market.
“Viju Baked yogurt is different from the regular yogurt you see in the market; it is wonder yogurt because of the process of production.
It contains potassium, protein, calcium.”
Viju industries also produces bottled drinking water and tomato paste.