NIGERIA – Nestle Nigeria Plc said it has partnered with the International Fertiliser Development Centre (IFDC) to train 30,000 Nigerian farmers on resilient farming of sorghum and millet as it seeks to source 100% of its raw materials locally.
Victoria Uwadoka, the company’s Corporate Communications and Public Affairs Manager, said that the project which has been running over the last two years has enabled farmers attain higher quality grain produce.
She said that through the project farmers have record less post-harvest losses, increase earnings an considerable improvement in livelihoods across the communities where the company sources its raw materials, reports Beverage Industry News.
Uwadoka said Nestle Nigeria’s vision is to create a value chain in the ecosystem that would benefit everyone involved in the organisation’s business.
“We believe by creating sustainable value for the society and our stakeholders, we would ensure the continued longevity and success of our business – a concept called ‘Creating Shared Value’.
In line with our purpose, which is enhancing quality of life and contributing to a healthier future, creating shared value is embedded in everything we do.
We work alongside partners and other stakeholders to create value for the individuals and grow our natural ingredients, the families that enjoy our nutritious products, the communities where we live and work, and the planet upon which we all depend,” she said.
Managing Director of Nestle Nigeria, Mauricio Alarcon, noted that the long term success of the company’s business is dependent on nurturing thriving communities closest to its operations.
Nestlé Nigeria appoints media planning & buying agency
Nestle Nigeria has appointed All Seasons Zenith as its media planning & buying agency as it seeks to grow it return on investment across the Nigerian market.
Mr Uwem Afanide, Chief Operations Officer of All Seasons Zenith, said that the agency would “deliver a differentiated, process-driven and transparent approach to media planning and buying to Nestle Nigeria.”
“We are pleased to announce that All Seasons Zenith has been appointed by Nestle Nigeria as it’s media buying partner to manage its range of prestigious brands that are nurturing Nigerians on a daily basis” added the firm in a separate statement.
All Seasons Zenith is Nigerian subsidiary of Zenith Media and currently houses some blue chip clients like PepsiCo, CHI Ltd, 9mobile, Power Horse, Shoprite, Oando, Travelstart among others and now, Nestlé.