FRANCE – Nestle and the French retail giant, Carrefour have partnered to use blockchain technology to offer full traceability of famous mashed potato brand, Mousline purée.
Customers in France will be able to have full access to blockchain data for the product, enhancing transparency across the entire supply chain.
Consumers can use their smartphone or other device to scan a QR code on the Mousline packaging, then get information on how the product is processed at Nestlé factory in the north of France to Carrefour stores.
Some of the information that will be available to customers include production date, quality control parameters, storage times and the location of warehouses.
In addition to the blockchain data, consumers will also find information on the farmers who supply the potatoes for Mousline and how the puree is made.
As part of the efforts in sharing information on its products with consumers, Nestle started using blockchain in 2017 when it joined the IBM Food Trust as a founding member.
Nestle is using the blockchain technology offered by IBM to create better transparency and visibility of the whole value chain of the products.
“This Mousline pilot is the result of a successful partnership with Carrefour and a great step forward on our blockchain journey,” said Vineet Khanna, SVP – Global Head Supply Chain at Nestlé.
“We are using this technology to bring more transparency to our products by providing accurate, trusted and impartial information.
“That will benefit the whole value chain, including retailers and consumers.”
These are some of the initiatives Nestle is taking ranging from logistics to sustainability to help reinforce trust in food.
Carrefour joined the IBM Food Trust in October 2018 and has been working on blockchain technology to ensure a transparent and traceable supply chain.
It recently revealed a new technology that will enable consumers trace information about the source of its milk products, thus building confidence across the entire supply chain.