USA – PepsiCo has launched a new, mobile-enabled hydration platform to help consumers keep track of their hydration levels while enjoying their favorite drinks and beverages.
The platform helps to address the growing need for low-and-no-sugar drinks as well as heightened focus on plastic’s effect on the environment.
The new system makes it easier for people to stay hydrated with great-tasting beverages, digitally track their hydration, and help meet the growing consumer demand for more sustainable packaging.
The platform comprises of three components: hydration dispenser, a user-friendly smartphone app, and a personalized QR code sticker for reusable bottles that allows consumers to be recognized by the dispenser.
It utilizes modern technology to track and personalize the way people take their drinks, also allowing them to set their own daily hydration goals.
Additionally, it tracks their environmental impact with a unique count of plastic bottles saved with each pour as well as over time saves unique preferences (like favorite flavors and carbonation levels) for future use.
“This new hydration platform is an exciting step in the PepsiCo Beyond the Bottle innovation pipeline,” said Jim Andrew, EVP SodaStream and Beyond the Bottle Ventures.
“This platform is a great example of how we are evolving our portfolio to provide more sustainable options for consumers to get personalized, great-tasting beverages.”
It provides a customized hydration ecosystem, offering a variety of great tasting zero-calorie flavor, carbonation, and temperature options.
Uses can create their preferred drink and save their favorites in the mobile app, available for iOS and Android devices.
This venture is part of PepsiCo’s Beyond the Bottle campaign in aspiration to be the world’s most responsible beverage company.
Beyond the Bottle offerings include sparkling water brand, SodaStream; Drinkfinity, a recyclable pod and reusable vessel solution for beverages with 65% less plastic than comparable 20oz beverages.
It also includes Aquafina water stations and Spire, a digital fountain that lets consumers personalize their favorite PepsiCo beverage brand.
“This new platform addresses a number of trends we’re seeing resonate with consumers, including increasing concern for the environment and preference for refillable bottles, as well as desire for choice and personalization whenever possible,” said Scott Finlow, Chief Marketing Officer of PepsiCo Foodservice.
“Now, whether they’re at home, work, or on-the-go, we’ve given people a way to make more sustainable choices throughout their day and achieve their personal hydration goals.”