Nigeria’s Monument Distillers acquires Four Cousins wines distribution rights into local market

NIGERIA – Monument Distillers Nigeria Limited, the newly formed Nigerian unit of United Kingdom-based Kensington Distillers & Vintners Ltd, has unveiled that it has acquired the exclusive distribution rights for Four Cousins Wine in Nigeria.

The Four Cousins Wine is among South Africa’s best-selling wine bottled wine brand, will add to the group’s growing portfolio which includes Bannerman’s Finest Scotch Whisky, Grace du Roi Fine Wines, Malfy Italian Gin as well as the Nigerian classic, 1960 Rootz.

Commenting on the launch, Ajay Malhotra, Managing Director, Monument Distillers Nigeria Limited, said that the development will strengthen the firm product range as it continues to grow it footprint in the country.

“We are thrilled that Monument Distillers will be adding Four Cousins Wine to our growing portfolio of international brands which help fulfil Nigerian consumers’ demands for a broader range of quality products to choose from.

“Four Cousins offers a versatile range of fine wines that suit any social occasion where friends and family celebrate life and being together,” said Malhotra.

The brand which has about 20 years of presence in South Africa is packaged in 750ml bottles, as well as the iconic 1.5L glass bottles and has managed to maintain the market status as leading brand in the country for the past 9 years.

“As globally-renowned wine-producing country South Africa’s number one selling bottled wine since November 2010, we are confident that Nigerians will recognise and embrace not only the excellent quality of the liquid, but also the heritage and history behind it,” Malhotra notes.

As a new entrant into the country’s wine market, Four Cousins Wine is set to disrupt the alcoholic beverage sector owed to its performance in other markets.

According to a recent International Wine and Spirits Report (IWSR), total wine sales in Nigeria are showing a compound annual growth rate of 15.3% for the 2016/2017 year, with still wine outperforming the category at 20.1%.

“The latest IWSR revealed that in 2018, over 37 million bottles of wine were sold in Nigeria, so we know that Nigerians are in the market for interesting, authentic, quality brands with provenance and a story to tell. Four Cousins is exactly that,” Malhotra explained.

Monument Distillers will distribute Four Cousins Natural Sweet Rosé, Red and White wines available in 750ml bottles and 1.5 litre bottles.

The beverage firm recently acquired the fast-growing 1960 Rootz brand from International Breweries Plc and has plans to launch further global brands in Nigeria.

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