USA – The British spirits and beer maker, Diageo Plc has unveiled a new line of Smirnoff Zero Sugar Infusions, which come in three delicious flavor variants.
The new range includes Cucumber & Lime, Watermelon & Mint and Strawberry & Rose to delight Smirnoff lovers who are looking to cut on sugar consumption for the summer.
The new Smirnoff Zero Sugar Infusions are made with natural flavors to create a ‘delicious, sugar-free option without sacrificing taste’.
They have ABV of 30%, making it easier to make sugar free cocktails at home that are packed with natural flavor, and are perfect for mixing simple, crowd-pleasing cocktails and delicious cocktails.
“As a leader in the vodka category, Smirnoff has built a reputation for creating breakthrough innovations based on consumers’ evolving taste preferences,” said Jay Sethi, Vice President, SMIRNOFF, Diageo North America.
“Now more than ever, consumers are demanding lower sugar options that are still delicious.
“With the launch of new Smirnoff Zero Sugar Infusions, we are proud to embrace the zero-sugar trend in order to grow the category and give everyone 21+ an accessible way to enjoy a zero-sugar spirit.”
The new line will be available starting this month in New York City at a suggested retail price of $11.99 per 750mL bottle.
The launch will be supported with TV advertising highlighting all the fun and flavor that Smirnoff Zero Sugar Infusions brings.
Smirnoff said it is working with longtime brand partner, actor and producer Ted Danson and Saturday Night Live cast member Cecily Strong to create several TV spots.
Cucumber & Lime is a crisp, cool flavor of a fresh cucumber paired with the bright citrus notes of lime, offering 72 calories per 1.5oz serving.
Watermelon & Mint is a juicy watermelon flavor balanced with the taste of fresh mint for a refreshing-tasting finish, providing 72 calories per 1.5oz serving.
While, Strawberry & Rose is a sweet strawberry flavor with a light rose petal finish offering 72 calories per 1.5oz serving.
Last year, Diageo expanded its line of spiked seltzers in the US with the launch of a raspberry rosé variant, containing 90 calories per 12oz serving, free from sugar and artificial sweeteners.