India’s dairy firm Hatsun Agro Product unveils new yogurt and cheese range

INDIA – Hatsun Agro Products, India’s privately held dairy company has expanded its product portfolio with the launch of new yoghurt and cheese variants in the market.

The company which makes ice creams, dairy whitener, skimmed milk powder, ghee, paneer has unveiled a new yoghurt shake range in three flavors: mango, strawberry and blueberry.

All the new shakes are said to be free from artificial flavours, colours and preservatives, providing Indian consumers with healthy products that promote better digestion and boost immunity.

Hatsun has also launched a new cheese spread in 50g packaging, priced at INR 20 ($0.29).

“The dairy product segment has evolved in India with yogurt products being preferred by customers as a good snacking option,” said RG Chandramogan, chairman and MD of Hatsun Agro Product (HAP).

“HAP has strengthened its portfolio with the launch of new yogurt and cheese products in this segment, keeping in mind the discerning needs of the millennial consumers who are willing to experiment.

“HAP is focused on growth and expanding its retail presence in many states.

“We are growing rapidly in Maharashtra and our own retail outlet count will reach around 125 by June 2019.

“Our retail outlets augment our customer touch points and will cater to the dairy needs of our customers.”

The new Hatsun Yoghurt Shake and Hatsun Cheese Spread joins Hatsun’s rich portfolio which includes Arun Icecreams, Arokya Milk, Hatsun Curd, Hatsun Paneer, Hatsun Ghee, Hatsun Dairy Whitener, Ibaco.

According to the company, its yogurt products contain micronutrients and good bacteria that help in good gut health, better digestion and better immunity.

It has unveiled a strategy to expand its retail footprint coupled with its dedicated distribution mechanism for this segment, with a goal to each a wider audience across various states.

The company also has a significant export market for its ingredients in America, Middle East and South East Asia.

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