Mars to acquire majority stake in personalized nutrition brand Foodspring

GERMANY – Mars Incorporated has announced that it has agreed to acquire a majority stake in Foodspring, one of Europe’s leading functional food and personalised nutrition company.

After the transaction closes, the Berlin based Foodspring will remain a standalone business led by the founders within Mars Edge, a segment of Mars, Incorporated.

Mars said the partnership would build a global targeted nutrition business and a leader in personalised nutrition.

The business will continue to operate out of its headquarters in Germany, under the leadership of its founders Philipp Schrempp and Tobias Schüle.

“We are looking forward to accelerating the growth of our business by drawing on Mars’ global infrastructure, marketing and science capabilities, as well as its expertise in quality and food safety,” said Philipp Schrempp, Founder & CEO, Foodspring.

“We started Foodspring because we realized that there was room to innovate the functional food category and better serve consumers for whom fitness and health were central parts of their lifestyles.

“And once we had started the business, we soon discovered that nutrition didn’t mean you have to compromise on taste and convenience.”

Founded in 2013, Foodspring’s portfolio includes protein shakes, supplements, snacks & bars, muesli & porridge, smart cooking solutions and a range of beverages.

It is a premium brand that offers on-trend, evidence-based and data-driven products for consumers with needs around sports performance, healthy living and shape.

Foodspring will be part of Mar’s innovative portfolio, Mars Edge founded in 2017 with a focus on human health and wellness through targeted nutrition.

The acquisition further strengthens its purpose to contribute to better lives through nutrition.

“When we started Mars Edge, we set out to connect the food you want with the nutrition you need,” said Jean-Christophe Flatin, President, Mars Edge.

“We share the same vision to improve the way people live through nutrition and together we will use Foodspring’s expertise across digital know-how, branding and food innovation to build one of the leading platforms in this space.

“The depth of knowledge on consumer needs brought by Foodspring is a great asset and will help us to pioneer the emerging space of personalized nutrition.”

The transaction is expected to close in the third quarter 2019 subject to customary regulatory approvals.

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