MEXICO – Arca Continental has launched a new hydrating beverage containing coconut water and electrolytes designed to offer a more dehydrating category in the market.
Called Isolite, the new beverage was produced in Mexico using natural extracts for “consumers striving for an adequate state of hydration”.
With the new range, Arca Continental, the second-largest Coca-Cola bottler in Latin America is positioned to offer product options in line with changing consumer tastes and lifestyles.
The new Isolite will be the official re-hydrator for the Mexican Red Cross and its rescue brigades.
“This launching is extremely important for the whole Coca-Cola Mexican Industry because, as a total beverages company we are open to change in order to innovate constantly and offer people new options,” said Talina Filigrana, Brand Manager at Coca-Cola Mexico.
“By including ISOLITE in our portfolio, we strengthen our presence in the market where we offer more than 75 brands of different beverage categories.”
Developed in Mexico at the Coca-Cola Center for Innovation and Development, Isolite meets the needs of consumers seeking adequate hydration after conditions such as high temperatures, extenuating work or to avoid hangovers.
The innovation center was inaugurated in 2016 hosting 80 technicians and engineers working to develop new products, ingredients, processes, as well as packaging and refrigeration technologies.
“Innovation is key to Arca Continental and the Coca-Cola Mexican Industry, as it allows us to stay ahead of our consumers’ needs, always offering them the best products, with the highest quality, at the right time and place,” said Enrique Pérez Barba, director for Arca Continental, Western Region.
“We will make our best effort to ensure that this option is available at the diverse points of sale we serve.”
The new range is not exclusive to rescue workers but also suitable to those who need something, in addition to water, to rehydrate themselves.