USA – Nestle and Starbucks have launched a line of refrigerated creamers under Starbucks brand in the USA as part of the global business alliance.
The new Starbucks Creamers are the fourth product platform launched in a year following an agreement with Nestle to commercialize new products in various markets.
The launch provides the Starbucks brand an entry into refrigerated creamer category, which is projected to top US$7.8 billion by 2023 in the US.
It leverages on Nestle’s more than 50-year expertise in the creamer category and Starbucks nearly 50-year expertise in coffee flavors to bring consumers new and great tasting products.
“Nestlé has been a leader in the creamer category since launching Coffee mate® in 1961 and we continue to innovate and help drive category growth,” said Daniel Jhung, President of Beverage, Nestlé USA.
“In our work with Starbucks through our global coffee alliance, we saw the opportunity to introduce Starbucks Creamers as a new way for consumers to enjoy the Starbucks café flavors they know and love from the comforts of their home.”
The Starbucks Creamers will be available in the US beginning August in three flavors: Caramel, White Chocolate, and Cinnamon Dolce.
The new blends were inspired by customer-favorite handcrafted beverages served at Starbucks cafés: Caramel Macchiato, White Chocolate Mocha and Cinnamon Dolce Latte.
“We know that Starbucks customers are passionate about their coffee and with Starbucks Creamers we are delighted to give them another way to enjoy their favorite Starbucks Experience and flavors at home and outside of our cafes,” said Duncan Moir, president, global channel development at Starbucks.
This follows the launch of a new range of coffee products under the Starbucks brand through the alliance.
This included the first-ever Starbucks capsules developed using Nespresso and Nescafé Dolce Gusto proprietary coffee and system technologies.
With the partnership, Nestle is looking to market Starbucks coffee and tea products around the world, something it hopes would realise double-digit growth in the US business.