UK – Mondelez-owned Cadbury company has launched its new Cadbury Dairy Milk chocolate bar with 30% less sugar in line with changing consumer tastes for products with limited sugar.
The new range was developed by over 20 scientists, nutritionists and chocolatiers at the company with over a three-year period of research work.
With 30% less sugar, the Cadbury Dairy Milk bar has no artificial sweeteners added ‘and most importantly a truly irresistible taste.’
The new addition will be available starting this month alongside the classic Cadbury Dairy Milk bar as well as other favourites including Cadbury Dairy Milk Caramel, Cadbury Dairy Milk Fruit & Nut and Cadbury Dairy Milk Oreo.
In the UK, it will be available with a recommended retail price of £1.49, offering consumers a greater choice while enjoying their favorite chocolate bar.
“We’ve recognised that there is an increasing trend for people wanting to manage their sugar intake and that’s why we have worked tirelessly to create a Cadbury Dairy Milk bar with 30% less sugar, which stills tastes great,” said Claire Low, Associate Marketing Director.
“We are committed to responding to relevant consumer trends and are always striving to offer chocolate lovers greater choice through exciting innovations and portion control offerings.”
The new variant is lower sugar innovations planned for the UK market over the next two years as part of Mondelēz International strategy to re-invent a consumer-focused portfolio.
Other products planned for the UK market include Cadbury Boost+ Protein containing 12g of protein per bar and 32% less sugar, less sugar variants of Maynards Bassetts hero products, Wine Gums and Jelly Babies and BelVita range.
To support these ambitious plans, Mondelez last month unveiled plans to invest £4.7 million into its UK food research and development programme.
The investment will support the creation of new and improved chocolate, biscuit and candy products for over 150 different countries.
Last year, the company expanded its Cadbury range with the Darkmilk flavour, which combines both dark and milk chocolate flavours.