Nestlé launches new range of plant-based Nescafé Gold coffee

UK – Nestlé has launched a new range of plant-based instant white coffees under its Nescafé Gold brand as it responds to growing demand for non-dairy products.

In March, Nestle unveiled its first organic premium instant coffee offering, Nescafé Gold in the UK to expand its portfolio of healthy, nutritious and organic beverages.

The new blends of 100% arabica coffees have been specially crafted to mix with plant-based ingredients: almond, oat and coconut to create “smooth, creamy-tasting lattes”.

“Our new premium Nescafé Gold frothy coffees bring the plant-based, non-dairy trend out of the coffee shop and into the home,” said Neil Stephens, head of the Nescafé business in the UK and Ireland.

According to a FoodBev report, the almond, oat and coconut soluble lattes are available exclusively from Tesco stores in the UK until February 2020, after which they will go on sale in other retailers across the UK.

 “The three delicious flavours – oat, almond and coconut – are also vegan-friendly as well as being a source of calcium.

“Nescafé is the world’s favourite coffee, but we do not take our position for granted. We are quick to spot and embrace fast-moving coffee trends and tastes in this highly competitive and innovative market.

“Our new plant-based vegan latte mixes are the latest in a long list of innovations to bring new and exciting sensory experiences to our loyal Nescafé consumers,”

The products are being launched in the UK and Ireland first before being rolled out in several markets across Asia, Europe, Latin America and Oceania. The lattes complement the existing range of 17 Nescafé Gold frothy coffees.

Nestle recently launched a new range of Nesquik hot chocolate pods for the Nescafé Dolce Gusto system to provide a nostalgic hot chocolate experience for consumers.

The company, in its first- half published last month, posted 3.6% rise in organic sales compared to the year before, as it benefitted from the launch of packaged Starbucks products.

Nestle agreed to acquire the rights to the American coffee chain’s retail brand last year and in February launched 24 products including whole bean and roast and ground, as well as capsules under the brand.

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