SWITZERLAND – Nespresso has partnered with Swedish lifestyle bike brand Vélosophy to produce a stylish bicycle made from recycled aluminium coffee capsules.
Through the partnership, Vaélosophy will produce RE:CYCLE bicycles which Nespresso says is “a perfect balance of sustainability and style, designed to illustrate the potential of recyclable aluminium and motivate Nespresso fans to recycle their capsules.”
Jean-Marc Duvoisin, CEO of Nespresso, said: “Through our collaboration with Vélosophy, we’re illustrating to coffee lovers the potential of recycling their aluminium Nespresso capsules.
“By using recycled capsules to make beautiful bicycles, Vélosophy bring sustainability and style together to create a truly meaningful experience, bringing to life the importance of recycling.
“We have been inspired by working with Vélosophy, and I hope the RE:CYCLE bicycle inspires people to recycle.”
Designed to highlight the potential of recycling Nespresso’s aluminium capsules, the launch of RE:CYCLE will be to encourage consumers to make a positive impact.
Jimmy Östholm, CEO and Founder of Vélosophy added: “We created Vélosophy with a clear purpose: to have a positive impact on the world. This purpose drives everything we do.
“I see in Nespresso a strong commitment to sustainability, which is why this has been the dream partnership. We are proud to have co-created a bike that takes on the future. It is beautifully designed, responsibly sourced and sustainably produced.”
In the limited edition of Vélosophy RE:CYCLE bike, 1000 bikes will be available from 12 August exclusively from Vélosophy’s ecommerce platform.
RE:CYCLE bikes will feature a capsule-shaped bell and cup-holder basket ‘giving riders a “chance to enjoy their favourite drink on the go.”
While aluminium is one of the world’s most valuable resources, Nespresso has ensured that its aluminium capsules are fully recyclable – including the coffee grounds.
Nespresso opened its first recycling scheme in Switzerland in 1991 and invests some US$41.35 million (CHF40 million) a year in the programme.
Today the scheme is available in more than 53 countries and gives coffee-lovers a range of options for convenient recycling of their used capsules, from a network of drop-off points to door-step collections and mail-back schemes.