SOUTH AFRICA – Musgrave Crafted Spirits, South African based Gin producers in partnership with Distell, wine and spirit producer have launched two new premium craft spirits, Musgrave Copper Vanilla and Musgrave Copper Black Honey entering the brandy category.
Musgrave Crafted Spirits founder Simone Musgrave, explains her decision to enter the premium brandy category, “Building Musgrave Crafted Spirits means not only disrupting traditional categories, but also aligning with the best in the business.’’
‘’We were approached by the SA Brandy Foundation who are driving innovation and transformation in the premium brandy sector.
This particular category has been struggling for some time now with relevance and needed re-energising. After delving into trend research, this felt like the right move.”
Double distilled in copper pot stills and matured for 3 years in oak barrels Simone Musgrave describes the new Musgrave Copper as a brand that aims to “Act like cognac, talk like whisky, drink like brandy, spend like champagne, boom like gin, sell like vodka.”
Musgrave Copper is crafted to be the “bourbon” of brandy, states the liquor company. It’s a luxurious, made-to-mix, infused brandy with subtle flavours and a distinctly African palate.
Musgrave Black Honey Copper is deep caramel in colour and boasts complex savoury flavours, and a winter African Honey is used to allow a subtle sweetness to shine.
While, Musgrave Vanilla Copper is an easy-drinking brandy flavoured with fragrant vanilla, leaving a hint of figs and dried fruit towards the end.
“Celebrating the continent is very much our focus. We have access to a winter honey, collected by local communities within the national parks of Zambia.’’
‘’Vanilla represents so many of our Indian Islands around the coast of Africa. These stories, coupled with the savoury and sweet flavours of this brandy, seemed the perfect fit to celebrate these ingredients,” says Simone Musgrave.
Christelle Reade-Jahn, director of the SA Brandy Foundation commenting on the Musgrave Copper launch said, “Musgrave Spirits has always led in terms of innovation and pushing the envelope.
“Simone and her team analyse and strategically approach the spirits market, and this allows the team to dissect target markets and create solutions that intrigue new users in the various categories.
“So too is the case with the innovative new flavours brought to market under the Musgrave Copper brand.”
Musgrave Grafted Spirits are best known for its pink gin distilled with Musgrave’s signature 11 botanicals, continuing to celebrate distinct top notes of Cardamom, African Ginger and Grains of Paradise.