Kraft Heinz partners with UFC to develop new protein-packed snack

USA – Kraft Heinz is teaming up with the UFC Performance Institute to launch a new P3 Portable Protein Pack as part of its existing line of products under the partnership.

Developed for “active consumers looking for a protein-rich snack,” the new P3 features rotisserie-seasoned chicken, pretzels, mozzarella cheese and dried cranberries.

The pack is the first of its kind to be co-developed with nutritionists from the UFC Performance Institute and uses a 2-to-1 ratio of carbohydrates to protein for a better way to fuel workouts. Each pack contains 11 grams of protein and 25 grams of carbohydrates, the company said.

Ann Wasko, Senior Associate Brand Manager P3 said, “With our newest P3 pack, we’re excited to give our consumers a high-protein snack designed just for them with our partners at UFC.”

“The 2-to-1 carb to protein ratio is designed to help fuel a great workout for anyone on the go,” said Clint Wattenberg, UFC Performance Institute, Director of Performance Nutrition.

“With this specific balance of nutrients, the protein portion helps support muscle tissue repair and metabolic health, while the carbohydrates help actively fuel the physical activity.”

“The 2-to-1 carb to protein ratio is designed to help fuel a great workout for anyone on the go,” said Clint Wattenberg, UFC Performance Institute, Director of Performance Nutrition.

“With this specific balance of nutrients, the protein portion helps support muscle tissue repair and metabolic health, while the carbohydrates help actively fuel the physical activity.”

In 2018, Kraft Heinz and UFC announced their partnership to name P3 the “Official Protein Snack” of UFC. The partnership was extended in 2019.

“The new co-branded UFC Performance Institute P3 protein snack developed in conjunction with our nutritional experts at the UFC Performance Institute is a natural extension of both brands and an innovative way to cross-market to UFC fans and health enthusiasts,” said Tracey Bleczinski, UFC Senior Vice President, Global Consumer Products.

“We are thrilled to extend the existing partnership to include this newly developed licensed product.”

Under the expanded partnership, Kraft Heinz hopes to bolster two relatively new product lines, Oscar Mayer P3 and DEVOUR, by targeting the UFC’s large audience.

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