UK – Drinks Cubed has launched a premium mineral water, Water Cubed, in SIG’s combidome carton bottle, accelerating the UK start-up’s ambitions of becoming the lowest carbon footprint drinks brand by 2022.
According to SIG, the carton is fully recyclable, primarily made from Forest Stewardship Council-certified paperboard, and provides the best CO2 performance compared to other beverage packaging solutions on the market.
The aseptic packaging provider noted that the product caters to the demands of modern eco-conscious consumers while offering a high level of convenience and differentiation.
“We know that consumers around the world are seeking more natural and ethically-produced products, which is why we believe in providing products that are good for the mind, body and planet,” says Ravinder Sandhu, Co-Founder of Drinks Cubed.
“Choosing the carton bottle for our new Water Cubed was a natural choice – offering consumers responsible product packaging that is innovative within the premium mineral water market.”
Water Cubed also uses SIG’s signature packaging material, meaning most of the used polymers are linked to wood-based renewable materials through a process called mass balancing.
SIG notes that the unique carton bottle enables the product to stand out on retail shelves while guaranteeing a smooth pouring action and making drinking straight out of the carton easy.
The packaging also contains an ultra-thin aluminum foil certified to the Aluminium Stewardship Initiative standard.
SIG highlights that the packaging properties are an ideal fit for the growing water and near-water trend with consumers seeking tasty and healthy refreshment even when on the move.
“Our cooperation with start-up brand Drinks Cubed supports our longer terms goals of giving more to society and the environment than we take out, and always acting sustainably and responsibly,” says Norman Gierow, Head of Marketing Europe at SIG.
“The launch is an innovative water product in a sustainably-driven packaging solution that will make a real difference for both consumers and the planet.”
Drinks Cubed aims to lower its carbon footprint by using plant-based and responsible materials. It also intends to support efficient transport and distribution to reduce emissions even further – which is crucial as the water is sourced from Lower Saxony, Germany.
The brand also plans to help reduce the use of single-use plastics by actively encouraging consumers to choose products with packaging offering environmental benefits and to recycle them