Pick n Pay to launch 150 new products an addition to its Livewell brand

SOUTH AFRICA – Pick n Pay, supermarket chain store in South Africa is set to launch 150 new health products before the end of January 2020, an addition to its 330 PnP Livewell products range.

The new products will feature easy to read labels, indicating a product’s benefits which will help customers make more informed choices in a major healthy eating drive aimed to make healthier eating cheaper, easier and more accessible.

According to Nicki Russell, Head of Innovation and Trend at Pick n Pay, “The PnP Livewell range is ideal for customers looking for a healthier alternative or who might have a health condition that restricts the intake of certain foods or ingredients.”

Russell added that, “Our clear Livewell labelling leaves no room for confusion. We have also created pocket-size Livewell educational booklets that are really convenient for our customers and are available in stores and on our website.”

Russel revealed that “The PnP Livewell products meet strict criteria based on government guidelines for fat, saturated fat, added sugar and salt. We’ve worked really hard to make our products healthier in line with these guidelines.”

Pick n Pay has also joined forces with Kauai to offer a special range of healthy frozen ready-to-eat meals, sides and smoothies under the Livewell brand.

The partnership was propelled by shocking statistics that revealed that South Africa has been named one of the unhealthiest countries in the world with claims that healthy eating is often seen as expensive or complicated.

Over 220 Pick n Pay stores currently stock Kauai’s top selling smoothies. Customers need only blend the contents at home to enjoy their same smoothie they’d buy at Kauai.

Besides promoting healthier food products, the retailer is also taking care of the environment with the launch of their reusable bag.

Pick n Pay is trialling the lowest priced reusable bag yet in South Africa, as an affordable reusable alternative to plastic carrier bags.

The first of its kind and environment-friendly R5 budget bag is made from green recycled plastic bottles, and will initially be introduced in 22 stores across the country to gauge customer reaction.

Pick n Pay was the first retailer to introduce a reusable bag in 2003 and has since offered customers a range of alternatives, including cotton and RPET bags.

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