Symrise opens creative center in Egypt to boost growth in the MEA region

EGYPT – Symrise, a German flavours and fragrances specialist has inaugurated its Creative Center in the outskirts of Cairo, Egypt comprising of modern development and application laboratories for taste solutions.

Symrise will utilize the facility to develop flavours for various application areas, in particular for Beverages, Confectionery, Dairy, Culinary and Snacks ingredients.

The Creative Center having been equipped with state-of-the-art technology, will enable the development of customized product solutions, applications and adapt existing products for the market.

“By investing in the new Creative Center, our strong team of food technologists and flavourists can make a significant contribution to the growth in the region in the future,” said Dirk Bennwitz, President Flavor EAME at Symrise.

The new facility, meeting the company’s global development and technology standards is intended to strengthen the company’s reach in the MEA region and its collaboration with strategic customers.

“We are convinced of the strategy, because our location in Cairo offers us proximity to customers and markets in Africa and the Middle East.”

“In the future, we will be able to better serve demand in the region and optimally align our business with our customers, thus contributing to the company’s growth,” stated Dirk Bennwitz

It will also make it easy to exchange information with customers from Africa and the Middle East and also the industrial and agricultural infrastructure of Egypt provides valuable advantages for development of.

“We use a wide range of manufacturing technologies in Egypt to supply all of Africa and the Middle East,” says Ibrahim Wagdy, responsible Managing Director of Symrise in Egypt.

“We are now expanding these capacities with our modernized site thereby increasing the attractiveness for our customers in the region,” he added.

In September the flavor and fragrance manufacture opened its first applications labs in Lagos, Nigeria as part of a growth strategy to strengthen its presence in the growing West African market having been active in the country for over 30 years.

Symrise’s global expansion comprises the setup of application laboratories in key growth markets. The company is currently investing in research on the best cultivation conditions for vanilla in specifically designed fields in northern Madagascar.

The company is sharing the expertise gained from the tests with local partner farmers, in a bid to help increase yields and ensure consistent premium quality of vanilla. The project currently works with around 7,000 smallholder farmers in 90 villages.

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