DENMARK – Novozymes has developed a new toolbox to help guide producers on expanding their businesses into the oat drinks market while enabling them to tap into the growing oat drinks markets.
With the new tool, the Danish biotechnology company is banking on this growth to help dairies and beverage producers accelerate product development.
According to a Nielsen report, half a billion people worldwide are either vegan or vegetarian, 26% of millennials have already embraced this lifestyle and 73% among them are willing to pay more for sustainable food and drinks.
Oat drinks is the fastest growing category in the plant-based beverage segment and the combination of these trends is giving the sale of oat drinks a boost, with an expected growth of 30% a year.
This is mainly due to the fact that oat drinks have one of the best nutritional profiles among dairy alternatives and are also known for its benefits when it comes to sustainability.
“A new market is opening up and booming,” says Alessandro Palumbo, Market Development Manager at Novozymes.
“To help dairies and beverage producers expand their portfolio and create new types of oat drinks, we have developed a toolbox that can help them expand their business into this new territory.”
“The fast-growing demand gives producers the opportunity to develop and market new types of oat drinks. But at the same time, it’s also a challenge to come up with products that match the consumer’s taste and preference.”
According to Novozymes, the new enzymatic toolbox is the first of its kind as it provides insights for producers into how to optimize the production process and save costs.
Markedly, the tool also provides insights into how to use and combine enzymes, raw material and production parameters to adjust sweetness, mouthfeel and nutritional profile in oat drinks.
“The toolbox gives dairy and beverage producers the opportunity to develop the oat drinks consumers want,” says Alessandro Palumbo.
“By teaming up with Novozymes, they will be able to select the flavor and nutritional profile of their drink, starting from a prototype and quickly scale it up using the perfect combination of enzymes, raw materials and equipment
“This will help them to speed up the go-to-market process while reducing their risks related to new product development.”
By working with Novozymes, the company says that producers will also have access to a team of experts, who can provide 360° technical support from raw material to finished product.