Mother Dairy forays into QSR segment with the launch of ‘Café Delights’

INDIA – Mother Dairy, India’s leading milk and milk products company, has ventured into Quick Service Restaurant (QSR) segment with the inauguration of its first eatery ‘Café Delights’ in the National Capital Region (NCR).

The dairy company said that Café Delights has been conceptualised to become a place for the residents of the region to socialise and bond over food.

The newly opened eatery will serve holistic food options and delicacies from across the country providing both dine in and take away options.

The first outlet, located in Sector-1, Noida, was inaugurated by Dr. Sanjeev Kumar Balyan, Hon’ble Minister of State for Animal Husbandry, Dairying and Fisheries, Government of India along-with key officials from Mother Dairy.

Speaking at the launch, Dr. Sanjeev said; “Mother Dairy is amongst those institutions which have consciously worked towards bridging the gap between the farmers of the hinterlands and urban consumers.

“Initiatives like these offer an unmatched dining experience to the consumers with quality food options to savour upon and at the same time, create more avenues of the farmers’ produce.

“Such initiatives also imply the relevance of farmers and their contribution in the overall food chain, which can never be replaced.”

Commenting on the new venture, Mr. Sangram Chaudhary, MD of Mother Dairy Fruit & Vegetable said;

“Changing lifestyles, increased disposable incomes and availability of new formats, have attracted consumers to look out and opt for new and modern alternatives for food consumption.

“In recent years, ice cream and snacking parlours have gained popularity and to match these changing consumer preferences.

“We aim to start a modern and contemporary outlet, which will further help us in providing quality food options in conformance to food safety and hygiene norms, along-with being an agent of socialising for people to make new friends.”

Mother Dairy says that these newly introduced format will serve hygienic food options to consumers made from quality ingredients of Mother Dairy’s range such as dairy, Fruit & Vegetables along with a pre-defined recipe to ensure.

The company plans to establish around 60 outlets in the National Capital Region over the next 12 months.

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