Conagra Brands launches new Duncan Hines Keto Friendly Cake Cups

USA – Duncan Hines, a brand of Conagra Brands, has unveiled a collection of Keto Friendly Cake Cups, designed to meet the growing demand by consumers seeking low-carbohydrate snacks.

Duncan Hines Keto Friendly Cups come in three flavors: Walnut Fudge Brownie, Birthday Cake and Double Chocolate Cake with 5 grams net carbs and 0 grams of added sugar.

“People following a keto-friendly diet still want to enjoy delicious sweet treats, and we’re excited to provide them with satisfying new options,” said Audrey Ingersoll, Duncan Hines senior director.

“Our new cake cups deliver the warmth and indulgence you expect from Duncan Hines, with a recipe that’s on trend with contemporary diets.”

The keto diet has seen a sharp rise in popularity, as an increasing number of consumers seek foods that meet their dietary needs.

In 2018, four of the top ten Google Searches in the food category were keto items, a year that also saw a 330% increase in searches for “keto-friendly desserts.”

According to the brand, Duncan Hines Keto Friendly Cake Cups are quick and easy to prepare taking as short as a minute. Preparation instructions also include keto-friendly swaps for butter, including avocado oil or coconut oil.

Duncan Hines Keto Friendly Cake Cups are available at grocery stores and mass retailers nationwide, with an MSRP of US$2.15.

Conagra Brands has also announced new sustainability ambitions and committed towards making 100% of its current plastic packaging renewable, recyclable or compostable by 2025.

The company aims to reduce waste derived from packaging through thoughtful design and by using renewable and more readily recyclable or compostable materials.

Conagra has already made progress against its sustainable packaging goal with the introduction of plant-based bowls used in Healthy Choice Power Bowls products.

Made from fiber, these bowls have helped Conagra avoid the use of more than 2.1 million pounds of plastic packaging since being introduced in 2017.

Over the next few years, the company now aims to avoid the use of an additional 33 million pounds of plastic through further development of plant-based packaging options and other packaging innovations.

Conagra also plans to ensure all packaging features a How2Recycle label to provide clarity to consumers, so that more materials are put into recycling bins.

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