NIGERIA – Chi Limited, known for its Chivita brand of fruit juices has launched Chivita 100% Real Lychee Blend fruit juice in the Nigerian market.
The new Chivita 100% Real Lychee Blend fruit juice is an addition to the already existing range of Chivita 100% fruit juices that come in Orange, Pineapple, Apple, and Red Grape variants.
According to a statement by the company, the new juice brand targets Nigerian consumers who quest for good health and great tasting fruit juices as it has a delightful and exquisite taste and immense health benefits.
“Lychee contains a good amount of fibre and B-complex vitamins which aid metabolism. The fruit also contains nutrients like manganese, magnesium, copper, and iron required for the formation of red blood cells in the body.”
“Research has also shown that the Lychee fruit helps boost the body’s immunity, regulates blood pressure, aids weight loss, is good for skin, and helps maintain strong bones.”
“With this launch, Nigerian consumers have the opportunity to join the rest of the world in enjoying the pure, natural, and wholesome goodness of the great tasting lychee fruit as a pure 100% fruit juice with no added sugar, preservatives or additives,” the statement elaborated.
The new Chivita Lychee fruit juice blend is available in 1 litre Tetra aseptic package.
Last year January, the juice maker launched ‘Frooty Happy Hour by Chivita’ following the success of its major brand Happy Hour by Chivita fruit drink.
This was followed by the launch of new 100 ml pack for its Capri-Sun brand as it seeks to meet an increasing consumer demand for more exciting and unique options.
To expand its product offering, the company launched Hollandia Lactose Free Easy to Digest Milk after a research that showed majority of Nigerians are lactose intolerant and are unable to digest lactose present in milk.
The new milk aims to promote a healthy lifestyle enabling lactose intolerant consumers to easily digest the milk sugar which causes stomach discomfort, bloating and stomach upsets to them.