USA – Craft beverage brand, Promise Beverages, has launched a new line of small batch Cold Brew Tea which brings together delicious flavors, an innovative brewing process and more sustainable packaging.
Unlike most iced tea beverages, the company says that its Cold Brew Tea is handcrafted in small batches, following a cold, slow brewing process in which the tea is steeped in cold water over time.
Promise Beverages explains that the end result is a smooth, delicate flavor accentuating the notes from the tea leaves adding that the products are non-GMO, contain no artificial ingredients and is sweetened naturally using the stevia.
Promise Cold Brew Tea is available in two flavors, Unsweet African Hibiscus, a tart and fruity tea with notes of citrus and pomegranate, and Slightly Sweet Island Mango, a rich black tea paired with notes of sweet mango.
According to the company each flavor contains five calories or less.
In alignment with the brand’s values, the Cold Brew Teas are packaged in fully recyclable and environmentally friendly paperboard gallon boxes. Promise notes that the one-gallon box has a smaller carbon footprint than traditional glass bottles.
“We have a passion to bring our consumers premium-quality refreshing beverages, made with responsibly-sourced ingredients,” said Cristina Itze, Marketing Manager at Promise Beverages.
“Using premium ingredients and a cold brew process, we’re able to bring an all-natural, delicious and refreshing tea to the market, paired with a social mission close to our hearts.
“Ultimately, Promise Cold Brew Teas were born from our desire to provide a healthy beverage option that would enable us to aid in solving the water crisis and we’re incredibly excited to share this mission and product with consumers.”
The company has also partnered with The Water Project a charity that provides access to clean, safe and reliable water and sanitation solutions across Sub-Saharan Africa and will be donates a portion of sales to help provide clean water for communities in Africa.
“We’re so excited for the partnership between Promise and The Water Project. Their support has already made an impact through a spring protection project that is actively serving clean water to families in Western Kenya,” said Peter Chasse, Founder of The Water Project.
“The Water Project and Promise believe in a world where everyone has clean water to drink. Our partnership is making that a reality.”
Promise Cold Brew Teas are currently available in gallon boxes on Amazon for US$14.99 in addition to select Whole Foods Markets in the Southwest region of the US.