Constellation’s Victoria beer selected to be official beer of SummerSlam

USA – Constellation Brands and World Wrestling Entertainment (WWE) have signed a new multi-platform partnership that names Constellation’s Victoria beer the ‘Official Beer of SummerSlam’, one of WWE’s most-anticipated events of the year. Two other Constellation beer brands, Corona and Modelo, will also form a key part of the agreement, which includes multimedia elements encompassing various WWE events and touchpoints. Victoria will activate across a wide range of WWE platforms including a match sponsorship within the SummerSlam event and a segment sponsorship within the SummerSlam Kickoff Show. Leading into SummerSlam,…

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Britain funds installation of solar powered cold rooms for vegetable vendors in Gambia

GAMBIA – The British government in partnership with Gambia’s Kanifing municipality has launched a project to set up solar powered cold rooms for vegetable preservation in the markets of this city in the west of country. The aim of British funded initiative is to reduce food loss, contribute towards food security in the small West African nation and encourage women to enter the vegetable trade. To this end, several markets in Kafing Municipality will be equipped with solar powered cold rooms- which are more economical to run compared to diesel…

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Africa’s largest ginger producer Nigeria fetched US$10.4m from exports in 2019

NIGERIA – The Federal government of Nigeria has inaugurated the executive committee of the National Ginger Association of Nigeria (NGAN) that will spearhead the operations of the sector and come up with ambitious targets that would enable the country to become the leading exporter of the product. NGAN is an agricultural commodity association that develops and promotes standards for ginger production throughout the states of Nigeria. It functions at various levels to continually ensure that all Nigerian ginger meets international market standards. “In 2019 Nigeria exports of ginger amounted to…

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Heineken partners with AriZona to launch new SunRise Hard Seltzer, available in four flavours

NETHERLANDS – Heineken has collaborated with AriZona to launch new SunRise Hard Seltzer, joining the fast-growing Seltzer market, a North American concept which is gaining popularity around the world. The new release is set to debut in early 2021 and will be available in four flavors from AriZona: Lemon, Grapefruit, Much Mango, and Cherry Punch. “Most of the current hard seltzers on the market are clear, with similar flavor profiles,” Jonnie Cahill, senior vice president and chief marketing officer at Heineken, says. “We jointly saw an opportunity to add a…

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Ghana opens rice processing factory under 1D1F initiative to boost production

GHANA – The government of Ghana has inaugurated a rice processing center in the Adansi-South District of the Ashanti Region, constructed under the government’s One District, One Factory (1D1F) initiative, aimed to boost production of the staple crop. The facility, according to Ghana News Agency, has a processing capacity of 140 bags of rice per day and was constructed under the supervision of the Ministry of Food and Agriculture and B. Kaakyire Agro Chemicals Company Limited. It is expected to enhance the rice value and supply chain to the advantage…

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KFC installs pilot contactless pick up lockers as it plans to roll it out in whole of Japan

JAPAN – Kentucky Fried Chicken (KFC) is rolling out contactless pick-up lockers in four restaurants in Japan: Minamiurawa store, Mizonokuchi store, Shinjuku west exit store, and Nakano store. Customers at four KFC outlets in Japan can now order and pay for their meals online, set a time for collection, staff cook the order and put it into one of the lockers, then the customer pick up their order from a contactless locker installed on the store’s counter. Customers then enter their order code on a small pin pad to open…

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Kenya Association of Manufacturers launches plastic recycling plan gearing towards circular economy

KENYA – The Kenya Association of Manufacturers (KAM) in collaboration with the Ministry of Environment and Forestry (MoEF) and Sustainable Inclusive Business under the Kenya Private Sector Alliance Foundation (SIB-K), has officially launched the business plan model for a Producer Responsibility Organization (PRO). The model, a first of its kind in the country is geared towards championing collection of used plastic containers and oversee recycling efforts. This is part of the ministry’s and the private sector’s aggressive and continued efforts in addressing Kenya’s challenges in waste disposal especially plastics, supporting…

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Diageo launches new ready-to-drink Gordon’s and Smirnoff spirits brands

UK – Diageo has launched a new cocktail to its portfolio, Gordon’s and Smirnoff spirits brands, expanding expanding its ready-to-drink (RTD) business. Gordon’s Pink Martini contains an Alcohol by volume (ABV) of 5% and combines the brand’s pink gin with raspberry juice and natural berry flavours. “At Diageo, we are continuously researching and innovating to meet the ever-evolving demands of our customers and consumers,” said Anita Robinson, GB marketing director at Diageo. “With 72% of consumers saying the brand of spirit is important when selecting premix cocktails, we’re extremely excited…

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Kenya introduces coffee bill as part of five agricultural draft laws aimed to arouse high growth in sector

KENYA – The Ministry of Agriculture has unveiled a proposed Coffee Bill 2020 to govern activities around one of the country’s top export earner as part of on-going agricultural reforms that seek to increase the farmers’ incomes, in line with the Big 4 agenda and Agriculture Growth and Transformation Strategy (ASTGS). According to the new drafted laws, coffee factories have been permitted to register as autonomous societies under the co-operative societies act if they so wish or if their members want them to be registered as such. The Coffee bill…

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Barentz International acquires leading specialty distributors Maroon Group

NORTH AMERICA – Barentz International, a global distributor of life science ingredients, has entered into a definitive, written agreement to acquire Maroon Group, one of North America’s leading specialty distributors an acquisition that is expected to bring a series of synergies for both companies. Maroon was acquired by a private equity firm CI Capital in partnership with the company’s management team in 2014. It is a supplier of life science ingredients and specialty chemicals focused on improving the quality and length of life. It provides products that help our customers…

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