USA – Constellation Brands and World Wrestling Entertainment (WWE) have signed a new multi-platform partnership that names Constellation’s Victoria beer the ‘Official Beer of SummerSlam’, one of WWE’s most-anticipated events of the year.
Two other Constellation beer brands, Corona and Modelo, will also form a key part of the agreement, which includes multimedia elements encompassing various WWE events and touchpoints.
Victoria will activate across a wide range of WWE platforms including a match sponsorship within the SummerSlam event and a segment sponsorship within the SummerSlam Kickoff Show.
Leading into SummerSlam, Victoria will partner with a WWE Superstar Brand Ambassador for special appearances and social media support. There will also be a targeted, cross-platform campaign across WWE’s digital and social platforms, retail activations and more.
“This integrated partnership will provide Constellation Brands the opportunity to leverage the personalities of our larger-than-life Superstars.”John Brody – Executive vice president, WWE
“We are proud to partner with Constellation Brands to connect the WWE Universe with three marquee brands, Victoria, Corona and Modelo,” said John Brody, WWE’s executive vice president and global head of sales and partnerships.
“This integrated partnership will provide Constellation Brands the opportunity to leverage the personalities of our larger-than-life Superstars, the massive appeal of SummerSlam, and the incomparable reach of the WWE brand.”
Constellation Brands, meanwhile, also recently signed a series of National Football League-related partnerships for both the new Allegiant Stadium in Las Vegas, Nevada, and SoFi Stadium in Inglewood, California.
“We are thrilled to feature multiple brands from our beer portfolio with this WWE partnership, including a dedicated activation with Victoria beer,” said Rene Ramos, Vice President of Field, Lifestyle and Experiential Marketing at Constellation Brands.
“Victoria consumers are huge fans of WWE action and its Superstars so we can’t wait to be a part of SummerSlam and other activations throughout the year.”
Constellation brands is a leading international producer and marketer of beer, wine, and spirits with operations in the U.S., Mexico, New Zealand, and Italy.
It is the producer of Corona Extra, Corona Light, Corona Premier, Modelo Especial, Modelo Negra, and Pacifico, and high-quality premium wine and spirits brands, including the Robert Mondavi Brand Family, Kim Crawford, Meiomi, The Prisoner Brand Family, SVEDKA Vodka, Casa Noble Tequila, and High West Whiskey.
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