Uganda Breweries Limited celebrates 75 years of existence in style

UGANDA – Uganda Breweries Limited, subsidiary of Diageo through East African Breweries Limited (EABL) is marking a significant milestone this year celebrating 75 years of existence.

To this end the company has announced that it will commemorate its palladium jubilee with a special sequence of anniversary celebrations that will run for 7 months leading up to its anniversary on 27th July 2021.

Held under the theme “Brewed by Uganda” the celebrations will highlight the past, present and future of Uganda Breweries Limited.

“You don’t thrive in business for 75 years by becoming antiquated and old, but quite the opposite – by staying on the forefront of innovation, and always seeing the next big thing.”

Alvin Mbugua – Uganda Breweries Managing Director

The festivities will also feature a multi-dimensional expedition dubbed, “The Coaster Sound System” bringing together the old-hands and the young progressives to brew a new sound of celebration, all while telling the beautiful story of the UBL journey and the community UBL has brought together.

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The webisodes of the coaster Sound System will be aired bi-weekly online via radio and on TV, reports Kampala Post.

“Uganda Breweries Limited is standing on the shoulders of strong giants, both people and brands, who we need to honour and celebrate for they gave us a strong foundation,” said Alvin Mbugua, the Uganda Breweries Managing Director.

“We appreciate the support and commitment of our different stakeholders including consumers, distributors, farmers, suppliers, service providers, communities and government, who have walked with us on this journey for more than seven decades, and we are honoured to continue being of service in the coming years,” he added.

As the company goes down memory lane in the next several months, UBL has kicked off a media competition aimed at rewarding journalists with iconic memories or experiences of the organization or any of its brands, with cash prizes totaling up to UGX 7.5M (US$2,000).

“Media has been instrumental on the success of this 75-year journey. This competition is meant to appreciate and reward journalists for walking the journey with us as we recreate old memories that we have shared together,” Juliana Kagwa, the UBL Corporate Relations Director said.

Registered in 1946, Uganda Breweries Limited has become one of the greatest truly Ugandan iconic brands dedicated to celebrating and transforming lives in Uganda, East Africa and internationally.

Its product portfolio has grown over the years from its flagship product Bell Lager in 1950, to becoming the biggest alcoholic beverages company with the richest brand portfolio consisting of 10 beer brands, 42 spirit brands, 3 ready to drink brands and 1 non- alcoholic beverage.

“You don’t thrive in business for 75 years by becoming antiquated and old, but quite the opposite – by staying on the forefront of innovation, and always seeing the next big thing in service, process or operations before it becomes a trend, as Uganda Breweries Limited has always tried to do,” Mbugua noted.

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As the company is immersed in the surreal moment of celebrating its anniversary, UBL has launched Gordon’s Premium Pink Gin inspired with original Gordon’s recipe combined with berries.   

The subsidiary of EABL has also recorded a remarkable water efficiency ratio of 2.4 litters of water per every litre of beer down from 4.9 achieved in 2018 courtesy of its Water Recovery Plant in November 2019 at the Port Bell brewery.

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