USA – Cargill and Seoul-based AG Meat, a specialty import meat distributor are partnering to offer premium U.S. beef brand, Excel, in a new concept meat store called ‘It’s Meat.’

According to Cargill, the new meat concept will ensure that its Korean consumers can now purchase high-quality, premium Excel beef at competitive prices.

Cargill Protein is focused on making sure the food it produces is safe to eat.

The Excel beef carried at ‘It’s Meat’ undergoes a seven-step, regulated production system, ensuring safe handling from the feeding environment to product packaging. In addition, micro-sized pathogens are accurately removed through a new scientific process offered by Cargill Protein globally to support food safety.

“The demand for safe, imported beef has increased given the price has stabilized,” said Jin-Tae Ha, general manager, Cargill Korea.

“Given this demand, Cargill Protein is diversifying distribution channels to provide more Korean consumers access to high-quality Excel® beef.”

“Korea is an important market for us and we are excited to bring Excel beef—and food safety protocols–to more consumers in this region,” said John Niemann, president of Cargill Protein ingredients and international channel.

“We look forward to continuing to build bridges across global markets and are committed to expanding our offerings in Korea.”

From three ‘It’s Meat’ stores currently, AG Meat is planning to open 300 within Korea in the next three years.

Cargill added that direct management and franchise options will broaden contact points for consumers in Korea, and Cargill Protein will continue to supply premium, imported Excel beef to all 300 ‘It’s Meat’ stores along with marketing and technical support to expand domestic distribution.

Excel beef also can be purchased at various retailers in Korea including, Costco, Lotte Mart and e-Mart and is sold at convenience stores including GS25.