​USA – Keurig Dr Pepper’s brand 7Up is set to release a ready-to-drink version of the classic Shirley Temple, targeting millennial and Gen Z consumers who crave nostalgic beverages.  

The new 7Up Shirley Temple blends the brand’s signature citrus flavor with notes of pomegranate and cherry, designed to evoke fond childhood memories while appealing to modern taste preferences. 

Andrew Springate, Chief Marketing Officer at Keurig Dr Pepper (KDP), said, “Our team loves the challenge of developing and marketing a beverage that evokes a deep sense of nostalgia with a modern twist, and the 7Up Shirley Temple does just that. Consumers will be delighted by this sweet reminder of the magic of childhood with a contemporary burst of flavorful refreshment.” 

The 7Up Shirley Temple will be available in the U.S. from October 15 to December 31, 2024, in two-litre bottles and 12-packs of 12-ounce cans, with a Zero Sugar option also offered. It will be sold at mass and grocery retailers nationwide while supplies last. 

The launch coincides with the growing U.S. non-alcoholic beverages market, which is projected to grow from US$161.31 billion in 2023 to US$225.62 billion by 2030, with a compound annual growth rate (CAGR) of 4.91 percent, according to Fortune Business Insights. 

Earlier in September, 7Up unveiled a refreshed packaging design, marking the first major update to its visual identity in over seven years.  

The new look reflects the brand’s heritage as the original lemon-lime soda while introducing modern elements aimed at appealing to contemporary consumers and international markets. 

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