GHANA – The global specialist in plant-based oils, AAK, has joined forces with global confectionery, food, and pet care company Mars Incoporated, several leading NGOs, and an impact investment fund to undertake the Women in Shea (WISH) initiative in Ghana.
WISH, scheduled to run until 2030, aims to improve the livelihoods of women working in Ghana’s shea supply chain.
Stakeholders in the initiative have the common goal to bring economic and social benefits to 13,000 women shea collectors from more than 150 communities in Northern Ghana.
It also seeks to promote environmental improvements for the shea tree parklands while meeting the growing market demand for high-quality shea kernels.
“The WISH initiative will deliver economic and social benefits to the women in the project and promote environmental improvements for the shea tree parklands.”Luis Parra – Global Business Director for Chocolate & Confectionery Fats at AAK
AAK supplies Mars with cocoa butter equivalents based on shea butter for chocolate and confectionery applications.
The companies have committed to purchasing the shea kernels produced within the WISH initiative for its decade-long duration.
The project builds on AAK’s existing direct sourcing program, Kolo Nafaso, through which the company sources shea kernels directly from women smallholder farmers in West Africa, enabling them to increase their income sustainably.
It is also closely aligned with AAK’s corporate purpose – Making Better Happen.
“Mars and AAK share common business values, including a long-term commitment to sustainability. The WISH initiative will deliver economic and social benefits to the women in the project and promote environmental improvements for the shea tree parklands.
“It will also provide sustainable shea kernels that AAK will transform into high-quality products for Mars to use in its chocolate and confectionery brands. The WISH initiative is a true collaboration effort and we are thrilled to be involved,” Luis Parra, Global Business Director for Chocolate & Confectionery Fats at AAK, said.
The public-private partnership will further benefit from the expertise of Livelihoods Fund for Family Farming (L3F), an impact investment fund launched in 2015 by Mars and Danone, and later joined by Firmenich and Veolia, designed to transform the supply chains of pioneering brands while improving the livelihoods of smallholder farmers.
The lead implementing partner for the WISH initiative will be CARE International, and will work alongside USAID and Presbyterian Agricultural Services (PAS), a Ghanaian not-for-profit, non-governmental organization with over 50 years’ experience of delivering agriculture advisory services to farmer organizations.
“WISH is a ground-breaking partnership of stakeholders in the shea supply chain, combining the knowledge and influence of both the public and private sector.
“The potential for positive, sustainable transformation is huge, especially in light of the holistic, long-term, and practical approach being taken by all parties involved,” Anne Mette Olesen, AAK’s Chief Strategy & Sustainability Officer, said.
The project goals will be achieved through expanding the women’s access to savings and financial credits, improving natural resource management techniques, and reducing the time burden and labour intensity of the work associated with shea kernel collection and processing.
Each of these areas will enable the women in impacted communities to gain more from the kernels they collect.
In the long term, the project will also have a positive impact on the quantity and quality of shea kernels, and the overall sustainability of the shea supply chain.
Liked this article? Subscribe to Food Business Africa News, our regular email newsletters with the latest news insights from Africa and the World’s food and agro industry. SUBSCRIBE HERE