AB InBev extends partnership with UNITAR to promote road safety

BELGIUM – AB InBev has extended its partnership with the United Nations Institute for Training and Research (UNITAR) seeking to reinforce the brewer’s commitment towards promoting road safety.

In support of the UN Sustainable Development Goal of reducing road traffic deaths and injuries by 50% by 2020, AB InBev has been working in collaboration with other partners to tackle the issue of road safety in the past years.

AB InBev partnered with UNITAR to bring skills, knowledge, synergies and scale its efforts by deploying a data driven approach through gathering data and insights that inform various parties in promoting safer roads.

UNITAR’s unique capabilities as the training and research arm of the United Nations led to the joint development of the Management Practices for Safer Roads Toolkit.

The Toolkit is a practical, open-source toolkit that provides government officials, road engineers, policymakers, local NGOs and companies with best practices and instructions to identify and track where road crashes occur most, and make the necessary changes in their communities.

The Belgium-based brewer says that in just two years it has made notable progress with UNITAR by helping to create safer roads for people in local communities.

Through 2021, AB InBev and UNITAR will collaborate to accelerate the impact and scale of toolkit implementation to ultimately save lives.

“Over the next two years, we will also test new technologies using artificial intelligence in Shanghai, and support government and municipal authorities to implement game-changing road safety solutions,” AB InBev said in a statement.    

“No single company or organization can solve today’s greatest challenges alone. With UNITAR we look confidently to the future and what achieving our ambitious goals can bring: safer roads, lives saved and strong communities where we all can grow and thrive for the next 100 years and beyond,” the brewer added.

The World Health Organization estimates that a staggering 1.35 million people lose their lives to road traffic crashes every year, while tens of millions more suffer injuries. And worse, in more than 100 countries, traffic fatalities are on the rise.