USA – Budweiser, the iconic beer brand owned by AB InBev has launched its first golden lager infused with nitrogen gas known as Budweiser Nitro Gold with an alcohol by volume of 5%.
According to the brewer, the new Nitro specialty brew – a first-of-its-kind golden lager with national scale – comes with a bold taste and silky-smooth finish and offers a premium drinking experience for beer lovers.
Budweiser Nitro Gold is a new, alluring golden lager brewed with Nitro with notes of toasted caramel malt for a bold, flavorful taste, and is available in 12-ounce cans across the United States.
“We’re very excited about the introduction of Budweiser Nitro Reserve because it meets the growing demand for premium products and the rise in popularity of nitro infused beverages,” said Ricardo Marques, VP Marketing Core & Value Brands at Anheuser-Busch.
“With its unique serving ritual, Budweiser Nitro Gold produces a beautiful cascade visual and delivers a silky-smooth taste due to smaller, denser bubbles.”
AB InBev recently said that it will remain focused on driving beer category growth by leveraging the interlocking frameworks of the market maturity model, category expansion framework and growth champions.
The brewer claims that core lager is at the center of the category expansion framework and has made significant advances in elevating its core brands around the world.
These efforts include segmenting core lagers into easy drinking lagers and classic lagers – which the company says have different liquid profiles and cater to different consumption occasions.
“In addition to differentiating beers by price point, the category expansion framework extends the beer category with flavored beers and other beer styles, which appeal to different taste profiles and bring beer to a wider set of occasions,” the brewer said.
AB InBev added that it will continue to innovate and enhance its offerings as the brewer seeks to lead the growth of the global beer category.
As consumer tastes continues fragment, the Belgian brewer has also unveiled plans of broadening its portfolio beyond beer. “We need to become the company that brings all people, not just “beer people”, together,” the company maintains.