ADM Wild expands natural colors range with new micronized powders

USA – Leading ingredients supplier, Archer Daniels Midland Company (ADM) has launched new micronized color powders made from coloring foodstuffs and paprika extract, expanding its WILD Rainbow Range.

The new micronized color powders are made up of particles that are much smaller than conventional color pigments that increases their opacity.


ADM says that these properties in return gives foodstuffs a highly intensive and striking coloring.

They are an addition to its natural range of micronized color powders, completing the previous range from yellow to red, now also allowing additional coloring in green and blue.

The new range is made from coloring foodstuffs such as safflower, curcumin, red radish and spirulina and finds application in instant beverages, chewing gum, powder mixtures, concentrates and confectionery.

The WILD Rainbow Range of coloring foodstuffs and natural colors has also been expanded to include paprika as a new coloring in various food applications.


The company claims the new coloring is suitable for all pH values and is heat-stable and retains its original orange when heated.

“Paprika can be used to give a bright orange color to various products, including confectionery, snacks, ice cream, baked goods, breakfast cereals and chewing gum. “It is actually an original color rather than the result of mixing two separate colors (red and yellow).

“Both the micronized color powder and paprika extract can be declared as ingredients with no E numbers, which means that they are suitable for clean label products,” said ADM.

Last year, ADM announced the acquisition of Rodelle Inc., expanding capabilities in vanilla products.

Rodelle processes and sells premium vanilla products, including organic and traditional extracts, beans, alcohol-free flavor and paste.


The acquisition included equity stake in farmer cooperative in Madagascar, part of the most extensive vertically integrated supply chain in the vanilla industry.

Through its division Wild Flavors, ADM has fostered innovation in natural flavors and extracts, natural colors, natural fruit sweeteners, as well as specialty ingredients for the beverage, confectionery, baked goods and ice cream industry.

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