ADM launches new tool to track sugar reduction trends globally
USA – Archer Daniels Midland (ADM) has introduced a new interactive platform aimed at providing insights into global consumer behavior concerning sugar reduction.
The tool, which analyzes data gathered from 13,900 individuals across 15 countries, reveals significant trends in how people are managing sugar intake worldwide.
The findings show that 83% of global consumers are actively limiting or avoiding sugar in their diets, with varying concerns depending on the region.
In North America, 69% of shoppers are checking the sugar content on pancake syrup bottles, a concern not seen in other regions.
While non-alcoholic beverages are a global focus for sugar monitoring, preferences for what to avoid differ across markets.
North Americans are focused on milk alternatives, while Europeans prioritize chocolates and pastries.
In Latin America and Asia Pacific, snacks and specialized nutrition products are the most scrutinized.
Sarah Diedrich, senior marketing director for Global Sweetening & Texturizing Solutions at ADM, stated that the company has spent two years analyzing consumer attitudes toward sugar consumption.
The new tool provides manufacturers with a comprehensive view of sugar-related consumer behaviors and highlights regional variations.
For example, in Poland, consumers are more likely to buy nutrition bars and sports drinks, driven by health and fitness goals.
Australians tend to favor sugar-free products, while Mexicans are drawn to plant-based options and alternative sweeteners like stevia and agave.
Brazilians, on the other hand, show a strong preference for sustainably sourced products.
This launch comes amid financial challenges for ADM, which reported a 28% drop in operating profit to US$1.04 billion in the third quarter of 2024.
The company’s Ag Services & Oilseeds segment experienced a 43% decline in profit, while other divisions, including Carbohydrate Solutions and Nutrition, also saw decreases.
As a result, ADM has revised its 2024 adjusted earnings per share forecast to US$4–US$5, down from an earlier estimate of US$5.25–US$6.25.
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