UGANDA – Uganda’s leading dairy processor, Pearl Dairy Farm Limited (PDFL), has expanded its milk offering with launch of its new UHT whole milk under its brand name Lato.
The product launch comes days after the milk processor partnered with world’s leading food processing and packaging solutions company, Tetra Pak, to install a new Ush 9.25 billion (US$2.6m) packaging line.
Leveraging on Tetra Pak’s Aseptic technology that keeps food safe and maintains its quality for a long duration of time, the new offering is said to have a shelf-life of 12 months without refrigeration and about 7 to ten days after opening when continuously refrigerated.
Available across all retail stores, Lato UHT whole milk comes in black mate carton packs of 500ml and 1 litre sizes.
Further fostering convince, Pearl Dairy has introduced its favourite flavours of Yoghurt i.e., vanilla and strawberry in tubes, marketed under the brand name Yogoyogo.
Yogoyogo is an on-the-go convenient snack which can be enjoyed at any time.
The launch of the innovative product comes months after the debut of its new yoghurt fruit flavour blends i.e., mixed berries and peach & caramel, an addition to its seven flavours i.e., apricot, peach, butterscotch, coconut, plain, vanilla and strawberry
This was followed with the launch of the Lato Creamer coming in a 500ml pouch with a 90-day shelf life. It is a mixture of milk and sugar fortified with soy.
Meanwhile in Nigeria, Blue Boat, maker of drinking yoghurt has launched a new pack-size for its Fresh Yo brand coming in 1 litre carton pack size.
The innovation was driven by the increasing market demand for a cost-friendly, convenient and functional size of the product, meeting the diverse consumer needs in the country.
FreshYo is a delicious blend of yoghurt and fruits bursting with vitamins and minerals.
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