Agri-Tech firm CropIn partners with Tanzanian food processor Unyiha Associates to improve produce quality

TANZANIA – CropIn, a leading SaaS (software as a service) solutions provider to agri-businesses has announced its partnership with food processing company Unyiha Associates for digital transformation of the agricultural ecosystem in Tanzania and the east African region.

Through the partnership, CropIn will offer a comprehensive solution aiming at the complete digitization of the Tanzanian agriculture ecosystem value chain to ensure transparency and financial self-sufficiency in the ecosystem.

The firm will further help Tanzania-headquartered Unyiha Associates in its beliefs to positively enrich the livelihoods of people and communities by delivering sustainable and good-quality farm produce to them.

CropIn Chief Revenue Officer Jitesh Shah expressed the company’s glee in partnering with Unyiha Associates in its journey of transforming every stage of the supply chain ensuring consumers’ food integrity and comprehensive food safety.

“We look forward to having a healthy and productive partnership with the company,” he said.

Unyiha Associates Director Joel Charles commented that they were also excited about the opportunity to partner with a leading AI and data-driven company, in accelerating the green agricultural revolution in Tanzania and the region as a whole.

“We believe this partnership will unlock more insights and opportunities across the entire agricultural value chain,” said Joel.

The tie-up will strengthen CropIn’s presence in Tanzania and East Africa region and concurrently provide digital farming solutions, reducing post-harvest losses and improving farmers’ livelihood.

“We believe this partnership will unlock more insights and opportunities across the entire agricultural value chain.”

Unyiha Associates Director – Joel Charles

Unyiha actively engages in the supply chain for strict quality checks from crop plantation to the end product. This alliance enables them to ensure customer’s food integrity and safety.

The two firms aim for a strategic long-term partnership with a common goal of transforming the face of Agritech in Africa.

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CropIn has witnessed phenomenal growth over the last few years fueled by a combination of new product introductions, entry into international markets and creation of new product target customer segments in the agricultural value chain.

In the recently concluded Series C funding the company raised US$20 million of primary capital, taking the overall investment into the company to US$33 million.

The AI-led agritech firm won the AI Innovation Challenge 2019, which took place at Mumbai’s Taj Vivanta and was organized by the Government of Maharashtra and NITI Aayog. The AI Innovation Challenge is a platform for Artificial Intelligence (AI)-based organizations to showcase their solutions and to collaborate with the Government of Maharashtra on a proof of concept.

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