Agriculture machinery firm AGCO renames it’s Zambia Future Farm

ZAMBIA – AGCO Corporation, a global leader in the design, manufacture and distribution of agricultural machinery and solutions, has renamed it’s Zambia Future Farm to Martin Richenhagen Future Farm in honour of its long-tenured chairman, president and CEO who is set to retire in December 31 this year.

“Mr. Richenhagen has staked his legacy on the continent of Africa, from investing in our parts warehouse facilities, opening our headquarters in Johannesburg, launching our Future Farm concept, introducing the Farm in a Box, and creating the AGCO Agribusiness Qualification initiative,” said Gary Collar, AGCO Senior Vice President and General Manager, Asia Pacific and Africa.

“We are truly grateful for his vision to expand AGCO’s investments in the African continent and in turn, contribute sustainable agriculture solutions,” he added.

The 150-hectare Martin Richenhagen Future Farm was opened in 2015, with a mission to give African farmers access to the latest sustainable agricultural solutions while making farming profitable.

“We are truly grateful for his vision to expand AGCO’s investments in the African continent and in turn, contribute sustainable agriculture solutions.”

Gary Collar – AGCO Senior Vice President and GM Asia, Pacific and Africa

In July 2019, AGCO announced a second phase of development to take this Future Farm to its next chapter as a growing, state-of-the-art learning facility for the next generation of African farmers.

The new features include 24-room student and staff accommodations and communal amenities, such as a canteen able to seat more than 80 people.

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An Insaka homestead, a traditional complex of grass gazebos with a central courtyard, has been added to foster interactive learning.

Renovations also include a new church and community center to serve the 200-strong Future Farm community.

“This is a great, unexpected honor, as the Zambian based Future Farm is very dear to my heart. It was great to see the red soil of Zambia once again in person,” said Martin Richenhagen, AGCO Chairman, President and CEO.

AGCO is a global leader in the design, manufacture and distribution of agricultural solutions and delivers high-tech solutions to farmers feeding the world through its full line of equipment and related services.

AGCO products are sold through five core brands, Challenger, Fendt, GSI®, Massey Ferguson® and Valtra, supported by Fuse smart farming solutions.

Founded in 1990 and headquartered in Duluth, Georgia, USA, AGCO had net sales of US$9 billion in 2019.

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