USA – GrainBridge, a joint venture between Archer Daniels Midland Co. (ADM) and Cargill focused on agriculture technology, introduced a new digital platform to assist farmers with the grain marketing process.
The digital platform, GrainBridge, is free for farmers and is intended to bring all pertinent information such as contracts, scale tickets and settlements to one platform for current customers of ADM or Cargill, or those who become customers.
“The GrainBridge grain marketing tool is the first application in which transaction information from two different grain buyers will be available on the same platform, instead of farmers having to go to two different logins or call their buyers,” said Mark Johnson, chief executive officer of GrainBridge. “GrainBridge brings it all together into one simple interface.”
Features on the GrainBridge platform include viewing local cash bids map, checking on market prices without leaving the GrainBridge site, avoiding lines by looking up wait times. Each ADM and Cargill location has the ability to display wait times and having a go-to application for ADM and Cargill facility information.
“Farmers face serious challenges and need user-friendly tools to organize accounts, consolidate fragmented records and see around corners to identify profitable marketing opportunities,”
Greg Morris – president of agricultural services and oilseeds business, ADM
“Farmers face serious challenges and need user-friendly tools to organize accounts, consolidate fragmented records and see around corners to identify profitable marketing opportunities,” said Greg Morris, president of agricultural services and oilseeds business for ADM.
“GrainBridge is a valuable business management tool to help growers navigate these challenges while running complex farm operations.”
The system currently includes more than 400 grain buying locations and more being added.
“We know producers have dealt with piecemeal information about the grain markets, making it difficult to compare opportunities on the go,” said Roger Watchorn, president of Cargill’s North American agricultural supply chain.
“During the testing phase of GrainBridge, producers found value in the user-friendly integrated marketing platform and its ability to create time-saving efficiencies and expanded views of the market.”
The GrainBridge concept began development in 2006 and later became a reality when founded in December of 2007. GrainBridge is a Nebraska based company located in Omaha.
They are a melting pot of agricultural businessmen, farmers, software developers and technology engineers focused on developing powerful, web based software and technology.
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